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Ikea – Hotel Amour campaign

A cheesy retro 70s track (Barry White meets the Fast Show) with strings, flutes and wah guitar was put to great use by McCann Ericson in a viral online campaign to promote Ikea’s ‘Hotel Amour’ – a hotel that popped up in the center of Madrid on Valentines night, where 69 lucky couples (who were selected online) spent a night testing an IKEA mattress in intimacy. Music starts at 1.16